The challenge

For a Deloitte Digital brief, I redesigned the Honda website, which was outdated, to now appeal to modern, sleek, and contemporary, following current design practice trends. Focusing on improving engagement, functionality, and usability with animations and interactions to improve the user experience.

The solution

Through the design process, I created two user personas, ensuring the design is user-centric and reflects the target audience's needs. Wireframing, web flow, functionality, hierarchy, and layout are visualised through low-fidelity means first. My design process can ensure the final prototype is researched, intuitive, and user-friendly.

Main Feature

The motorcycles push out side of the box quite literally to represent the user's needs of creativity, rebellion, and the desire to push the envelope.