The challenge

During my Internship I was paired with the Paramount+ team working with account managers/directors, graphic/motion designers, copy-writers, and campaign directors, to follow client briefs with EOD deadlines, shadowing Mikayla Casey and Jackson Wehbe.

The solution

I ensured every aspect of the creative process aligned seamlessly with the client briefs. This required me to adapt quickly to changing project requirements, actively contribute to brainstorming sessions, and efficiently communicate ideas to ensure a cohesive and impactful outcome. By fostering a strong collaborative environment, I played my role in the successful execution of Paramount+ Instagram posts, consistently delivering content that resonated with the brand’s vision and objectives.

Uber x Red Cross Clothing Drive Campaign

I was asked to create social media marketing for the Uber X Red Cross Clothing Drive Campaign. I considered both clients, Red Cross and Uber, and how these two branding identities could merge. Using four fabric squares, Australians were encouraged to donate old clothing, and create silhouettes of a Cross, to create a ‘Red Cross’. Inside added the lockup/branding.