The challenge

For client What Were You Wearing, create an anti-spiking campaign for festivals and venues, to move away from victim-blaming narratives around drink spiking, and approach with education, prevention, and awareness.

The solution

Enough is enough. ‘Not in Our Drink’ is a What Were you Wearing campaign, that advocates for an end to drink spiking in Australia. This campaign communicates a zero-tolerance policy to drink spiking, that venues and festivals can adopt to facilitate safer nights out.

Design System

With an Inktrap Grotesk, 5 colour palettes, and vector illustrations, billboards, and posters could be adjusted and inverted based on the environment, and can translate across merch.